Project NCF
Setting up of Atmannirbhar Bharat Centre Design(ABCD)at L1-Barrack,Red fort Delhi.
| Founders / Partners | State Bank Of India (SBI)-NCF-IGNCA |
| Project Name | Setting up of Atmannirbhar Bharat Centre Design(ABCD)at L1-Barrack,Red fort Delhi. |
| MOU Signed on | 28-01-2022 |
| Project Description |
The overall vision for the project is for the GI showcase at the ABCD Center to serve as a platform for creative collaborations in the following ways –
• To showcase the most unique GI crafts of India and also potential GI that deserve a platform exemplary of Atmanirbhar Bharat. • To represent rare and dying crafts from all parts of India for their traditional skills and practices. • To provide the craft economy and related communities a boost through profitable collaborations. • To facilitate innovative and resourceful collaborations between master artisans, designers, producers, and buyers. • To establish a network of creative individuals and communities to empower the creative economy of India. • To create a retail brand known for its exclusivity both nationally and internationally. • To innovate and co-create a product, publication, exhibition, performance, or experience for the Indian and international markets. • To introduce cost-effective and sustainable technologies for the exploitation of market niches offering distinctly higher value realization. • To create an ecosystem that puts the artists, craftsmen, and producers of GI products at the center of a vibrant, interactive, experiential, and creative component. • To bring together different stakeholders to collaborate and build solutions to pressing social or business challenges. • To facilitate a multidisciplinary approach celebrating indigenous cuisine, music, and dance traditions. • To research and document to ensure accurate archiving of the GI stories. • To disseminate the value of these exhibits through public outreach strategies. |
| Category | Intangible |
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